Corporate Video Production Portfolio
By Alison Hutcheson
On 13, Nov 2014 | In | By Alison Hutcheson
Lochaber Fisheries Trust – video as part of a marketing strategy
We were approached by Red Lamb Marketing who had been asked by the Lochaber Fisheries Trust to to develop a marketing plan to help them identify and communicate their brand strengths and improve awareness of Lochaber as a great destination for anglers interested in salmon or trout fishing. They wanted to include video as part of the marketing strategy and we were delighted to help.
It was no hardship to spend 2 days filming up in the stunning Lochaber scenery and we even coped with the midges! The job was covered by a 2 person crew and we undertook interviews with fishing experts in the area. We made sure that we got lots of footage of the dramatic landscapes to allow the video to communicate the sense of the space and wildness of the area.
Once back at base the footage was edited over some suitably chosen music. As we didn’t have time to to get to all the angling locations in the area we also made use of some lovely still images as part of the video. We edited the stills with some suitable moves on the shots, you have to try quite hard to spot the still images.
The clients were delighted with the resulting video and said “I sometimes watch the video at the end of the day to chill me out and remind me how great it all is”